Grant Cardone, a multibillionaire real estate investor, said Wednesday he added another $100 million in bitcoin as part of a strategy that combines the asset with income-producing real estate, during a Fireside chat at Consensus Miami 2026.
“We simply added another $100 million in bitcoin,” Cardone said, describing a recent real estate trade that paired BTC with a $235 million asset, a hybrid strategy he believes will outperform real estate investment trusts (REITs).
Cardone said traditional real estate investment trusts are structurally limited. “These companies can never, ever keep bitcoin on their balance sheets,” he said. “We believe in combining real estate and bitcoin […] I end up with somewhere between 22 and 32% returns.”
The real estate investor said the latest allocation builds on a previous bitcoin purchase made in 2025, when Cardone Capital added 1,000 BTC to its balance sheet, a position of just over $100 million at the time, bringing the company’s total bitcoin exposure to around $200 million.
The property mogul said the structure combines two asset types within a single investment vehicle. “I have two assets that we just merged into an LLC,” Cardone said.
He explained that the approach also consists of introducing new investors to bitcoin. “80 percent of the people who invested in that fund own zero bitcoin,” he said, adding that the strategy does not involve putting real estate directly on blockchain rails.
“I’m not putting real estate on the blockchain,” Cardone said. “All I do is buy a lot of bitcoin and fill them in the discount gap.”
In February, however, the investor said in an X filing that Cardone Capital had plans to tokenize its holdings to provide investors with “security and liquidity in the secondary markets.” At the time, he also said the firm aimed to become the market leader in large-scale asset tokenization.
At Consensus, Cardone explained that his hybrid strategy combines stable cash flow with bitcoin exposure. “If bitcoin goes to zero, I’m not getting rid of real estate.” He said the combined model is intended to compete with existing real estate structures. “I want to rip [their] face off,” referring to competing investments without bitcoin exposure.
