- BT unveils a range of new offers for businesses and consumers across the UK
- Business users now get free security tools as part of the BT contract
- BT has also been chosen as the official telecommunications partner for Euro 2028
BT has announced a host of new updates and upgrades for its customers across the UK, as well as revealing that it has been chosen as the official telecommunications partner for the upcoming Euro 2028 football tournament.
Launching a new “Behind Brilliant Things” at London’s Wembley Stadium, the company unveiled a series of new announcements as it looks to continue its role as a mainstay of the UK connection.
Along with its Euro 2028 news, the company also revealed the comeback of its BT Mobile brand, new eSIM offerings and extra security tools for business and customer accounts.
Euro 2028 and beyond
“As the nation’s link, BT really matters, especially when it comes to events that connect the country, unite the country and showcase the country to the rest of the world,” noted Allison Kirkby, CEO, BT Group.
Since the start of the decade, BT has been the single largest investor of any FTSE company in UK infrastructure, she added, with the group spending £25 billion to become the “digital backbone” of the country in what Kirkby called a “once-in-a-generation investment.”
This puts BT on track to reach more than 90% of UK homes and businesses by the end of the decade – a big increase from the current two-thirds.
The company already connects over a million businesses across the UK with public sector partners, making it a vital ally for firms across the country.
“BT is truly the only UK operator with the capability, security expertise and operational resilience to deliver connectivity of this scale across the UK,” added Jon James, CEO Business.
“BT is trusted every day to deliver the services that help the UK succeed.”
To help maintain this success, James revealed “a significant upgrade” to the security tools BT offers business customers across the UK, who will now receive Cyber Threat Protect, a new security solution powered by CrowdStrike, free of charge.
“BT provides great security for small and medium-sized businesses at a time when cybercrime has never been more of a concern,” James added.
To be held across 9 cities and broadcast to over 2 billion fans worldwide, Kirkby noted how Euro 2028 provides BT with a huge opportunity to showcase the state of its network, as well as providing a lasting technology legacy that can continue beyond the tournament.
“Only BT could be behind for moments,” she said, adding, “you can’t always see it, but we’re there… trusted to connect homes, businesses and communities, trusted to protect families, organizations and critical public services, and trusted to leave Britain – to drive progress so everyone can thrive in this digital age.”
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