- Singer Dua Lipa is suing Samsung for $15 million
- The lawsuit alleges the company used her image on TV boxes sold across the United States without her permission
- She claims she initially asked Samsung to remove her image last year, but was met with a “dismissive and touchy” response
Pop star Dua Lipa is suing Samsung for $15 million (about £11m or AU$20m), claiming the company used an image of her on its TV packaging without her permission.
In a lawsuit filed on Friday, May 8 in California, the singer claims that the South Korean tech giant “prominently used” her image “for a mass marketing campaign for a consumer product without her knowledge, without consideration, and over which she had no say, control or input.”
The lawsuit states that the photo was taken at the 2024 Austin City Limits music festival and that Dua Lipa owns the copyright to it. The singer is seeking $15 million in damages for “copyright infringement, trademark infringement and misappropriation of plaintiff’s likeness and likeness.”
According to her legal team, Samsung violated California’s Public Disclosure Act, which protects celebrities’ public identities from being used for unauthorized commercial purposes.
Dua Lipa is filing a $15 MILLION lawsuit against Samsung, alleging the manufacturer used her face to sell TVs without compensation or permission. pic.twitter.com/ta6SWUmubH10 May 2026
They say the singer became aware of Samsung’s use of the image in June 2025 when a series of social media posts referencing a ‘Dua Lipa TV box’ began circulating. The lawsuit highlights two specific Instagram comments, one in which the poster said they would “get that TV just because Dua’s on it,” while another read “If you need something to sell, put a picture of Dua Lipa on it.”
Lipa and her team initially asked Samsung to remove the image from the packaging via a cease-and-desist order last year, but the lawsuit claims they were met with a “dismissive and tedious” response from the company, which failed to comply with Lipa’s “repeated demands.”
“Samsung’s copying and distribution of the DL image constitutes willful copyright and trademark infringement and a violation of Ms. Lipa’s right of publicity, designed to take unfair advantage of Ms. Lipa’s hard-earned success in promoting and selling Samsung products,” the suit states.
Neither Lipa’s legal team nor Samsung have commented on the status of the lawsuit, but we’ll update this story if and when we hear more information.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews and opinions in your feeds.
