‘This must be engagement farming’: Nothing, CEO pokes fun at Sony for ‘terrible’ Xperia 1 VIII social post showing its AI Camera Assistant tool making photos look worse

• Sony has published an advertisement for the Xperia 1 VIII’s AI Camera Assistant tool
• However, all images using this feature look worse than the ‘before’ images
• It is unclear how this could have happened without Sony knowing

AI is a controversial tool, but even those who oppose the technology would probably admit that it has some utility. One such case is image enhancement, but Sony’s recent attempts to advertise artificial intelligence in this area have backfired.

You see, the Sony Xperia 1 VIII has just been launched with an ‘AI Camera Assistant’ tool which on paper sounds promising. It can suggest settings you might want to change, such as exposure, bokeh, and color, based on what you’re pointing the viewfinder at to get the best version of an image. Except, apparently, its suggestions are absolutely terrible.