- Take-Two Interactive CEO Strauss Zelnick has discussed the success of Grand Theft Auto 5 in a new interview
- He attributed its staying power to its “very social” online mode and frequent updates
- The comments come before the publication of Grand Theft Auto 6 in November
Take-Two Interactive CEO Strauss Zelnick has reflected on the success of Grand Theft Auto 5 and believes that players keep coming back to the game because it is a frequently updated, social experience.
In a new interview with podcaster David Senra, Zelnick said that “most people think” that GTA is “the most valuable entertainment IP ever created,” and revealed that the total earnings from the latest instalment, GTA 5is “a lot.”
Released back in 2013, the game has sold more than 225 million copies and is often touted as one of the best-selling video games of all time. It still has tens of thousands of players today, often appearing among the most played titles on the popular PC gaming platform Steam.
According to Zelnick, “the reason people keep playing is because it’s constantly being updated” – referring to GTA 5‘s ever-evolving multiplayer offerings, Grand Theft Auto online. “The latest content pack was fantastic,” he added.
“You can actually talk and connect and play together,” he continued. “People don’t realize that online games are very social experiences.”
To illustrate his point, Zelnick also shared an anecdote about his elderly mother playing the card game of bridge online and chatting with other players she’s never met.
The comments come ahead of the long-awaited launch of the next one GTA game, Grand Theft Auto 6on November 19, 2026. It is expected to generate billions of dollars in revenue and sell millions of copies in a matter of days.
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