MrBeast is on his way to Shark Tank.
The YouTube phenomenon, whose real name is Jimmy Donaldson, has been confirmed to guest star in season 18 of ABC’s long-running business reality series, which premieres this fall.
He will appear alongside Beast Industries CEO, Jeffrey Housenbold, joining a special star-studded lineup of guest sharks for the new season.
Also participating as guests are actress and author Mindy Kaling, former NFL star JJ Watt, Diary of a CEO podcast host Steven Bartlett and Sara and Erin Foster, the co-founders of fashion label Favorite Daughter and the real-life inspiration behind the Netflix series Nobody wants this.
The guest sharks will appear alongside the show’s permanent panel, which includes Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, Daniel Lubetzky, Kevin O’Leary, Kendra Scott and Rashaun Williams.
The selection marks a notable shift in the type of figures ABC brings to the tank.
Past guest sharks have tended to skew toward traditional corporate executives, but this season leans heavily into the world of content creators and podcasters, a move that echoes ABC’s strategy of Dancing with the starswhere leaning into social media personalities has helped drive audience engagement.
Shark Tank has remained one of the most enduring reality formats on American television since its debut in 2009, giving entrepreneurs the chance to pitch their businesses to investors for real money.
MrBeast, one of the most subscribed creators on YouTube, brings a different kind of fame to the tank and a very different kind of audience.
