- Truth Social launches paid Truth API for banks and trading firms.
- Service provides faster access to influential Truth Social posts.
- The company says the API is aimed at organizations where speed is essential.
Trump Media & Technology Group has unveiled a paid, licensed data feed that will give banks and trading firms “the fastest” access to posts from influential Truth Social accounts, such as President Donald Trump’s, whose posts often move global markets.
The product, called the “Truth API,” will deliver posts from the 10 most influential accounts to customers at a significantly faster pace than a regular push notification on the Truth Social platform, a spokesperson said.
The feed is designed for organizations “most affected by the cost of a delay in information,” such as algorithmic trading firms, the company said in a statement. “Until now… companies that prioritize tracking influential Truth posts have relied on manual monitoring. The Truth API closes the gap.”
The move is TMTG’s first step into data licensing and opens up a new revenue stream for the company, which has faced challenges scaling its media business amid fierce competition from larger social media companies.
“The markets are already moving on Truth Social posts … As adoption grows, we expect the Truth API to become a meaningful, ongoing source of revenue for the company,” said TMTG Interim CEO Kevin McGurn.
Market-moving posts
Trump has made several announcements through his Truth Social handle that have jolted markets worldwide, including his “Liberation Day” tariffs and posts regarding trade restrictions on China, making the platform crucial fodder for traders, businesses and financial institutions.
On April 9, 2025, Wall Street’s main index turned sharply higher after Trump said in a Truth Social post that he would pause many of his new tariffs for 90 days.
“As far as I know, the only market-moving poster on Truth Social is Trump himself, and his posts certainly move the market,” said Mark Spiegel, managing member and portfolio manager at Stanphyl Capital Partners.
Asked if the move would create uneven trading opportunities for traders with deeper pockets, Spiegel said there were always uneven trading opportunities – this would be just one more.
The Donald J. Trump Revocable Trust holds about 114.75 million shares, representing about 41% of all outstanding shares of Truth Social’s parent TMTG, according to regulatory filings.
That trust manages Trump’s investments and is overseen by his children. The White House did not immediately respond to a request for comment, but a spokeswoman has previously denied any conflict of interest.
Robert Frenchman, a partner at the Dynamis law firm in New York who has defended clients in federal government trade investigations, said public companies should be careful how they disclose information on such platforms. But he said the platforms were allowed to offer customers early access, even if it was to the disadvantage of some market participants.
“It certainly doesn’t seem fair, but yes, a technology platform can differentiate its distribution of information without violating federal securities laws,” Frenchman said.
TMTG did not immediately respond to a request for comment on whether the move would create uneven trading opportunities.
Senator Ron Wyden, the ranking Democrat on the Senate Finance Committee, criticized the move. He said it would benefit the Trump family financially and “make Wall Street traders rich.” The White House referred questions about Wyden’s criticism to TMTG, which did not immediately respond to a request for comment.
24/7 coverage
The product will provide round-the-clock coverage of influential posts and include an archive of posts dating back to 2022. The company said it has already signed up customers ahead of its August 1 launch.
Some of the most followed accounts on Truth Social belong to Trump himself and those closely aligned with him, including his sons Donald Trump Jr. and Eric Trump, as well as prominent supporters such as Dan Bongino and Sean Hannity.
Companies have been scraping Truth Social data for months, in violation of TMTG’s terms of service, according to a spokesperson.
“We’re going to create a lot of friction for the people who don’t come directly to us,” CEO McGurn said in a statement.
