BTS’ Normal has written history with another huge achievement.
The group’s latest music video broke Spotify’s record for the biggest first day ever for a K-pop music video, giving fans another reason to celebrate their long-awaited comeback.
The video was only released on Spotify on July 17 and quickly became a huge hit.
Within the first 24 hours, Normal collected an incredible 8.6 million streams.
That number was enough to beat Blackpink’s Skipwhich previously held the record with 7.6 million first-day streams.
Spotify confirmed it Normal now holds the title for the biggest single-day debut of a K-pop music video on the platform.
The milestone once again demonstrates the group’s huge fan base around the world after reuniting earlier this year.
The music video arrived through a special partnership with Spotify, as it was also released with three additional versions of the song, including a Korean version and an instrumental version.
Directed by Ukrainian filmmaker Tanu Muino, the video looks at themes of identity, fame and what it means to live a normal life while constantly in the spotlight.
Prior to the release, mysterious newspaper-style posters featuring all seven BTS members appeared across the US, leaving fans to guess what they meant.
Fans flooded social media after the record was confirmed.
The success of Normal adds another major milestone to BTS’ comeback and proves that the group continues to set new records with each release.
