- Global Tablet Market has now risen by 9.2%, the PC market up only 3.8%
- Mid -2024 experienced 18% and 11% quarterly climbs, Canalys finds
- Apple sells two out of five tablets globally
The global tablet market had a much needed boost in 2024, which grew by 9.2% after a challenging year of decline in 2023, new figures from Canalys have claimed.
The company noted that although tablet shipments in the first quarter only rose by 1% year over year, the market then significant quarterly increases of 18%, 11% and 5.6% in subsequent quarters.
It also marks consumer interest in affordable tablets, with the PC market growing only 3.8% in as much as 2024.
Sale of tablet blooms … finally
Although we are still not at the pre- and intra-pandemic levels by 2020, total shipments after the volume have decreased in the world of tablets since, but 2024 marked the first year of the positive. In fact, with the exception of 2020, 2024 was the only second year of tablet sector growth since at least 2016.
Back then, Canaly’s research manager Himani Mukka commented: “The tablet industry has had a positive start to 2024, and the rest of the year should bring further relief after a difficult 2023.”
This year, Mukka added: “As the PC market is turning towards a commercial update cycle, there is also an improvement in demand for tablets.”
More than half (52%) of channel partners selling commercial tablets expect shipments to continue to rise by 2025, but Canalys predicts a more “limited performance.”
Canaly’s track over 16,800 Apple tablet shipments in the fourth quarter and highlight the occurrence of iPad on the market. Its 42.3% market share, up from 39.2% in 2023, is more than Double Samsung’s 17.8% share in second place.
2024 was an extremely busy year for Apple, with an updated iPad mini-launch in October and M2 iPad Air and M4 iPad Pro launched side by side in May. IPados also brought new Apple Intelligence features to the beloved devices in the last few months.
Although supported by Apple, Canlays also noticed the effect of Chinese manufacturers in the tablet market. Huawei and Xiaomi took a total of 13% of the market in 2024.
