National Women’s Soccer League (NWSL) Boston-based expansion team announced Friday that it will change its name. The change comes after a wave of transgender setbacks to a marketing campaign it gave up back in October.
The team was set to be named Bos Nation FC, as it announced in a branding event this fall with a marketing campaign containing the slogan “Too many balls.” The slogan asked intense setback from the transgender community, including a NWSL player.
A transgender player who goes by the unique name Quinn, who plays for Seattle Reign, spoke against the team’s branding message in a post on Instagram.
“Feels transphobic. Yikes,” Quinn wrote.
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Boston Mayor Michelle Wu speaks at a kickoff party for NWSLS Boston -Franchise in Dick’s House of Sport. (Barry Chin/The Boston Globe via Getty Images)
The team quickly gave up the slogan, issued a public apology for it and even thanked those who spoke against it.
“We fully acknowledge that the content of the campaign did not reflect the safe and inviting environment, we strive to create for everyone, and we apologize for the LGBTQ+ community and especially to the wounds we have caused,” the statement states.
“Thank you to everyone who has held us responsible by encouraging us to do better. We hear you and we will together,” says another statement.
How transgenderism in sports changed the election in 2024 and ignited a national counterculture
Earlier this month, the club hired the new Chief Revenue Officer Amina Bulman, former Chief Brand and Strategy Officer for NFLS Washington commanders since September 2020, when the team was in transition from his former “Redskins” Branding,
Now the Boston-based woman’s football team deletes all traces of branding that came out of her October message by choosing to change its proposed name.
“The club is expanding our heartfelt thanks to our followers whose passionate votes deeply appreciate – not only for their unwavering support, but also for their honest and critical feedback,” said majority owner Jennifer Epstein in a statement.
“We couldn’t have completed this process without your input. We aim to build a lasting inheritance that makes all our fans feel welcome, connected and proud to carry our colors and cheer our name in future generations.”
The question of trans -cluttering in women’s sports proved to be one of the most disputed political issues last fall and early 2025, when several litigation and federal investigations have been asked for situations involving trans athletes in the last six months.
Data suggests that the majority of Americans are against trans -cluttering in women’s sports, and the question even played into the election results in 2024.
ONE New York Times/Ipsos Survey Found that the vast majority of Americans, including a majority of Democrats, do not think transking athletes should be allowed to compete in women’s sports, as 79% of participants said biological men who identify as women should not be allowed in women’s sports. Of the participants who identified themselves as Democrats, 67%said transnry athletes should not be allowed to compete with women.
ONE National Exit Poll Made by the affected women for America Legislative Action Committee found that 70% of moderate voters saw the issue of “Donald Trump’s resistance to trans -bright boys and men playing girls and women’s sports and by transient boys and men using girls and women’s bathrooms” as important to them.
In addition, 6% said it was the most important question of all, while 44% said it was “very important.”
