- We’ve heard that AMDS RX 9070 -Launch has been a stormy success
- A marketing manager for AMD in Japan has claimed that “Radeon’s sales share in Japan has reached 45%”
- Other recent reports of ‘unprecedented’ demand for RX 9070 GPUs appear to back up this view, and Team Red seems to go good guns now
AMDS RDNA 4 launch has been a great success in all accounts, and we have just had another indication of how much of a win the new RX 9070 graphics cards have been for Team Red.
Videocardz reports that AMD (and its card making partners) held a press event in Japan, where a representative of the company observed that “AMD is not used to selling so many graphics cards.”
Amds Yoshiaki Sato, Marketing Manager for Japan, also shared some eyebrow-raising information as it was sent via a report from ASCII (a Japanese place-so remember that this is translated from Japanese).
Sato claimed that “[AMD] Radeon’s sales share in Japan has reached 45%and we are at our highest now. “A representative from Asrock, Mr. Haraguchi, observed that AMD was still” under the majority “and added” Let’s aim for 70%”of the market share.
It is also worth remembering that at the end of last week David McAfee, AMD’s Corporate VP and General Manager, explained that RDNA 4 GPU launch was “really unprecedented” in terms of demand witnessing these boards. This was in a long -term interview with hot hardware.
Analysis: A Golden GPU option for AMD
As for the said statistics from Japan, this is a bit strange, because with regard to the global market share, AMD is far behind NVIDIA, and a lot of the sub -dog – or at least this was certainly the case before the RX 9070 GPUs were launched. Nvidia typically has 80% or more of the discreet desktop graphics card market – it actually reached 90% in December 2024 – so the gap between Team Green and Red is huge.
Unless the situation is quite another in Japan – or something has been lost in the translation here – it seems that the figure of 45% of the ‘Radeon Sales Sales’ may only refer to the latest sales activity (since the RDNA 4 launch).
Furthermore, we do not know anything about the source of this state, so we have to treat it gently – the percentage is just picked out of the air and there are questions about this. For example: Could it be based on the sale of a single retailer? We don’t know, but if it really reflects the wider picture of the Japanese situation, it honestly sounds to own almost half the market for desktop -GPUs as a big turn for AMD – but I have my reservations here.
That said, there is no doubt that AMD has done very well with its new RX 9070 graphics cards – although there is an adhesive point, namely that demand exceeds good supply to these GPUs. In fact, it is still very difficult to find an RDNA 4 graphics card (see ours where you can buy a guide for some help on that front, by the way), which is a frustrating situation for PC players.
Now, launching stock levels may have been much better for AMD than Nvidia’s Blackwell GPUs, but it doesn’t say much and what we see is the inflation of prices, even at retailers (rather than just scalpers) for both RDNA 4 and RTX 5000 products.
In fact, AMD’s partners at the press event in Japan complained about not being provided with enough GPU chips to make RX 9070 boards, and Team Red deflected the questions raised (which is where the comment on AMD that was not used to sell graphics cards came in).
What we’ve heard elsewhere from the aforementioned interview with David McAfee is that AMD “Ramp Delivery of Navi 48 very aggressively,” with Navi 48 are chips that operate the RX 9070 graphics card.
AMD’s Frank Azor also recently informed us that more delivery of RDNA 4 GPUs ‘ASAP’ is coming, which sounds promising. What players also need is, however, for some of this inventory to arrive at MSRP price fixing to graphics cards on Entry-Level, because during the launch only a limited number of models seemed to be available at that price.
This is a great opportunity for AMD to really take advantage of an advantage over Nvidia and take Turf back in the middle class GPU room and grow its market share to a healthier percentage than ever before that apparently already happen in Japan.
There is currently plenty of frustration that is vented by the Nvidia-over lack of RTX 5000-Aktie, Pricing and (Rare) Hardware levels with its new Blackwell GPUs (or actually problems around crashes)-so if AMD can secure enough delivery of RX 9070 models sold at a reasonable price, this can be a rotation of GPU-time An advantage of team red.
Here hopes, because it can only be good at competition in the market and put pressure on Nvidia to lower Blackwell GPU prices (hopefully).
