- Apple Execs has called Siris Delay Ugly and Embarrassing
- Apple’s Top 100 leaders meet later this week when Apple Intelligence is likely to be a big speech point
- It’s not too late for Apple’s AI division to succeed but time is running out
Apple Intelligence is expected to be the most important topic of conversation at Apple’s big Exec Offsite meeting later this week as the company is looking for a solution to its AI -Euro.
It’s not been a good week for Apple’s AI efforts, with the company struggling to meet its launch window of the heading Apple Intelligence feature, a new and upgraded Siri Voice Assistant.
Apple officially delayed Apple Intelligence-driven Siri with personal context and on-screen awareness last week, removing an ad showing the voting assistant and couldn’t give a launch window to a headline software that was expected to launch as part of the iPhone 16’s first release year.
On Friday, Mark Gurman reported to Bloomberg that Robby Walker, a senior director at Apple, “staff said that delays with key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was done.”
Now Gurman reports that this week will be central to Apple Intelligence, with Apple’s Top 100 leaders meeting for a company -offsite expected to have Apple Intelligence as its focal point.
Gurman also notes that a shaking to Tim Cook’s executive team because of these AI deficiencies is unlikely. Writing in his weekly power on the Gurman newsletter said, “Given the nature of this collective failure, it is unlikely to result in management changes on Cook’s executive team. It would mean to admit mistakes, which Apple hates to do. A shaker would also suggest that the company took one of the world’s prominent names in Ai- [John] Giannandrea – and failed to enable him to succeed, which made another failed outside rent to Cook’s cabinet. “
With all eyes on Apple and Apple Intelligence Does the company need to make big changes and fast, but is too little too late? Or can Apple Intelligence still thrive as we all originally expected?
Apple -Intelligence could still bloom
On WWDC 2024, Apple showed an AI-driven Siri capable of personal assistant features that we had not seen anywhere else. With the ability to know what is going on in your life through your iPhone while still maintaining Apple’s industry -leading privacy features, the next generation of Siri was met with huge fanfare and excitement.
Rinse out nine months later and the fanfare and excitement are completely flimmed. With Apple Intelligence’s lukewarm initial launch and delays to the play they resistance, without anyone from the industry actually seeing Siri in action, it is reasonable to say that these are worrying times for Apple’s AI division.
That said, if any business can take shortcomings and transform them into positive things, it would be the Cupertino-based tech giant. With Execs meeting later this week, and the public perception of Apple intelligence is decreasing, it would now be the time for Apple to make big features and show its loyal fanbase why they should still drink apple juice.
