- A new report claims we don’t see any AI SIRI improvements on WWDC 2025
- A source claims Apple’s AI strategy “is a crisis”, while Bloomberg has seen internal data showing that Apple “remains year behind its competition”
- Apple works internally at LLM Siri, which can bring the voice assistant up to speed with competitors
If you were thrilled to see Apple’s AI-powered Siri at WWDC in June, think again. A new report claims we will not get a glimpse of improvements to the Apple Intelligence Voice Assistant next month.
According to Mark Gurman at Bloomberg, Apple’s new Siri, who was previously expected to launch by the beginning of 2025, and instead indefinitely delayed, will not be part of next month’s WWDC headtaler.
Instead, Apple is expected to focus on new Apple Intelligence features, such as a rumored battery intelligence, which will help expand your device’s battery life through AI’s power.
It claimed that a senior member of Apple’s AI Team told Bloomberg, “this is a crisis,” while another said Apple’s AI strategy has been “sinking for a long time.” Bloomberg says it has seen internal data showing that Apple “remains years behind its competition”, despite an internal shaking and a new approach to its SIRI strategy.
Although we will be unlikely to see something related to Siri, it may be the case with “Good things come to those who wait” as this in-depth report from Gurman provides a deeper insight into Apple’s new AI strategy and the powerful tool that the company is working on.
A new AI model Incoming?
According to Bloomberg, “employees say that Apple now has its AI offices in Zurich, which creates a new software architecture to replace the problematic Siri hybrid-a so-called monolithic model, completely built on an LLM-based engine that would eventually make Siri more credible conversation and better to synthesize information.”
This project is the code name LLM Siri, and would be a major upgrade to the voice assistant compared to not only what we currently have on the best iPhones, but even in comparison with the original promise, Apple displayed on WWDC 2024.
It is claimed that Apple is training this LLM with synthetic data that allows the company to train AI “without giving birth to actual user information in the models.”
In WWDC 2025, we can expect Apple to show improvements to Apple Intelligence, while “Sources say the company, despite its hope for LLM Siri, is also preparing to separate the Apple Intelligence brand from Siri in its marketing.”
Personally, I’m still optimistic Apple will turn its recent AI deficiencies around. If it means waiting longer for LLM Siri and functionality that allows me to really utilize the power of AI on my iPhone, I’m willing to wait. Apple, don’t let me down.
