- Philips Hue AI assistant now rolls out for iOS users in Benelux
- If you live somewhere else you can use VPN to try it early
- The assistant allows you to make custom lighting scenes with voice commands
The new Philips Hue AI assistant is starting to roll out now and lets you create custom lighting scenes to set a mood using natural language.
Designated (the company behind Philips Hue) revealed that it was working on an AI tool for its smart lights on CES 2025 in January and promised that the new assistant would make it easy to create “personalized lighting scenes based on mood, apartment or style”.
The company has now led the ball to roll with an initial launch in the Benelux countries, but if you live somewhere else, you can get around the geographical limitation by using one of the best VPNs to move yourself almost in Belgium, Luxembourg or Holland.
Do it in person
Fabian over to Hueblog.com, based in Germany, managed to get the assistant to work by using a VPN to switch his IP address to one of the supported countries and change his language setting to English.
With that done, he was able to use simple voice commands to look for existing lighting scenes or create brand new ones. It will be music for the ears of anyone who has struggled to track seasonal lighting schemes for their best smart lights for Christmas or Halloween, or do not want to spend time flicking through the pre -setting to find something suitable at the moment.
The only downside is that the AI assistant is currently appearing to be exclusive to iOS. Despite trying the same for all three Benelux countries, I was unable to access the tool on Android, and a Hueblog reader based in Belgium reported the same problem.
However, the Hue AI assistant has only just begun to launch, and I expect Android owners to not be left in the dark for a long time. I’ll bring you more news about its accessibility in the coming weeks.



