Philips Hue’s AI assistant is finally here – and if you have an iPhone you can try it now


  • Philips Hue AI assistant now rolls out for iOS users in Benelux
  • If you live somewhere else you can use VPN to try it early
  • The assistant allows you to make custom lighting scenes with voice commands

The new Philips Hue AI assistant is starting to roll out now and lets you create custom lighting scenes to set a mood using natural language.

Designated (the company behind Philips Hue) revealed that it was working on an AI tool for its smart lights on CES 2025 in January and promised that the new assistant would make it easy to create “personalized lighting scenes based on mood, apartment or style”.

The company has now led the ball to roll with an initial launch in the Benelux countries, but if you live somewhere else, you can get around the geographical limitation by using one of the best VPNs to move yourself almost in Belgium, Luxembourg or Holland.

Indicate teased Philips Hue AI assistant on CES 2025 in January (Image Credit: Designate)

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