Islamabad:
Prime Minister Shehbaz Sharif Monday Pakistan Tourism Development Corporation (PTDC) directed to take immediate and practical steps to promote tourism in the country.
“Public and private sectors should work together to facilitate international tourist visits in Pakistan’s tourist destination,” said the prime minister, while he was chairman of a meeting to review the efforts for the development of the tourist sector.
He further emphasized the need for special measures to increase domestic tourism by encouraging local travelers to explore the country’s recreational places. He also called for strategic planning to attract long -term investments in the tourist sector.
He said there is great potential to earn currency by promoting tourism in the country.
“Almighty has blessed Pakistan with abundant natural resources and timeless beauty,” he noted, adding that with his snow -capped mountains, lush forests, rivers, plains, deserts and other natural wonders – especially in the northern areas – Pakistan is by no means behind any other nation in terms of tourism potential.
The Prime Minister also instructed Pakistan to be introduced abroad as a tourist brand.
“With cooperation from the provinces, steps must be taken across the country to promote tourism,” he noted, adding that “under the vision of national development, we will make Pakistan one of the leading tourist destinations in the world”.
During the meeting, the Prime Minister was presented with suggestions on how to exploit the full potential of Pakistan’s tourist sector.
To promote tourism, steps such as promoting northern tourist destinations, medical tourism and other initiatives can be taken, the meeting was informed.
The meeting attended the Minister of Information and TV -Casting Attaullah Tarar, Minister of Railways Hanif Abbasi, Minister of Azad Jammu & Kashmir, and Gilgit Baltistan -Affairs Amir Muqam, Minister of the National Cultural Heritage Aurangzeb Kitchi, adviser to Prime Minister Rana Sanaullah, especially as a Senior government officials.
