- Singapore’s skyline becomes a glowing canvas that celebrates both national history and brand identity
- Three world records mark this as one of the boldest projection shows ever attempted
- UOB’s digital storytelling ensures tradition, future and company’s inheritance through a six -minute visual tale
A Singapore skyscraper has become the canvas for a record -breaking projection mapping screen spanning an astonishing 250 million pixels.
The UOB Plaza 1 building, which stands 280 meters high, hosts a number of complicated projections marking two large milestones: Singapore’s 60. Year of independence and 90th anniversary of UOB Bank.
The show has put three Guinness World Records: For the largest light output in a projected image, the longest temporary architectural projection and the highest projection on a building.
More than just a technical sight
At 5.85 million lumens, the light output is unusual by any standard that dwarfed even the brightest and best business projector on the market.
Although the pure scale and brightness are aware of, the projections are also aimed at telling a story.
“The projection exhibition window is our way of giving back to offer a record visual view to the community, both for those based here and those who visit from abroad to enjoy and celebrate our joint journey,” said Janet Young, UOB’s leader of group channels, digitalisation, strategic communication and brand.
Among the projected content is Majulah SingapuraA work of art by the local artist Sam Lo, which highlights the country’s multicultural roots and collective resilience.
The SG60 logo is slowly transformed into the UOB90 logo, reflecting the intersection of national progress and business heritage.
Adapted from winning items of the UOB painting competition, Singapore’s longest-running art competition, the projection includes 30 works grouped into three categories: timeless, modern 1 and modern 2.
These rotate over the week with all works of art together on Friday and Saturday night.
The reinterpretation of these pieces in animated visuals on a building facade suggests a modern alternative to traditional exhibitions.
It is undoubtedly a technical wonder, but also a reminder that large-scale screens remain very site-specific.
Their impact is huge, but also fleeting, tied to infrastructure, planning and business goals as much as artistic intention.
The projection runs at night until August 9, 2025.
Via Avinteractive
