AI does not understand the British emotional tone – and its turned off customers from the technology


  • More than two out of three Britons say AI don’t understand emotional signals
  • Only 3% would trust AI with sensitive tasks
  • We still prefer to talk to human agents

New research has come to suggest that although artificial intelligence is doing a good job of improving productivity in the workplace, it is not so good to adapt to regional differences.

ServiceNow found that the United Kingdom is the most Ai skeptic country in EMEA, with more than two-thirds (69%) that says AI-Chatbots do not understand emotional signals such as tone and frustration.

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