- It appears that game prices will remain variable in the future
- Analyst Matt Piscatella described the market as ‘Wild West’ in a recent conversation
- ‘Publishers and developers are trying to find the sweet place for their pricing,’ he explained
Don’t expect uniform game prices soon, a prominent industrial analyst has warned.
In a recent conversation with Gamesradar, Circana CEO of Games Mat Piscatella said prices are “a small wild west right now.”
“We have more variation in launch prices and strategies than we have ever had. We have a lot of titles trying to kind of fool at the high end of that market, and we have many more who are launching at lower prices,” he continued.
It is not difficult to find examples of irregularity in game prices these days. A physical copy of Mario Kart World launched for $ 79.99 / £ 74.99, while the recent Donkey King Bananza was a lower $ 69.99 / £ 64.99.
Death Stranding 2: On the beach Retail for $ 69.99 / £ 69.99, while a massive role -playing game (RPG) as Clair Obscur: Expedition 33By contrast, only $ 49.99 / £ 49.99 costs.
“In the end, publishers and developers try to find the sweet place for their pricing strategy,” Piscatella explained.
“If you look at the games that push the higher end of the price conference, it’s games that have super -dedicated fan bases in general, where the price sensitivity, especially at launch, is very low, which means people will play this game, no matter what it costs,” he added.
“I know a lot of people don’t like it, but people still buy these games for these high price points, so they will keep being made at high pricing points for the right game that can do it.”
