ISLAMABAD:
Experts warned on Sunday that the rise of digital life and brand obsession among Generation Z is eroding traditional family routines, with damaging consequences for relationships, mental and physical health and weakening the cohesion that once defined home life.
The well-known psychiatrist Dr. Speaking to a local media channel, Maria Sohail Qureshi highlighted deeper concerns over Generation Z’s intense attachment to brands and immersive use of technology, stressing the profound impact on their values, relationships and daily lives.
She noted that young people today are increasingly engrossed in online activity, scrolling through social media and making purchases that reflect their identity, leaving traditional family interactions on the sidelines.
Dr. Qureshi explained that this shift is not only a change in habits but has harmful consequences. Families are spending less time together, conversations are becoming shorter and more superficial, and the emotional bonds that once held households together are weakening.
She emphasized that constant digital engagement can affect mental health and reduce empathy.
The psychiatrist called on parents, educators and society as a whole to proactively address these trends. Encouraging offline activities, creating moments for shared experiences, and learning the value of personal connection are important steps to offset the lure of brands and screens.
Dr. Rabia Munir, a leading psychiatrist, emphasized that Generation Z prefers to shop online for convenience, speed and low prices, with fast delivery now a non-negotiable expectation. Delays or high shipping costs can easily turn them away.
She noted that this constant focus on online shopping is replacing traditional family time, as meals, conversations and shared activities are increasingly pushed aside for screen time and quick purchases.
