Robinhood (HOOD) gives retailers a new way to automate investing: letting artificial intelligence make decisions and execute trades on their behalf.
Customers can now connect third-party AI agents to Robinhood accounts to manage trading activity and even complete purchases via virtual credit cards, Robinhood announced Wednesday. The rollout includes two products, Agentic Trading and the Agentic credit card.
The tools effectively turn AI assistants into automated financial operators that can monitor markets, rebalance portfolios or execute strategies without requiring constant attention from the client.
A trader seeking exposure to AI stocks can instruct an AI agent to build and maintain a portfolio focused on the sector. Another user could ask an agent to automatically buy oversold stocks based on a predefined trading strategy.
Automated AI trading
The company said users will also be able to automate purchases through AI-connected virtual credit cards. Customers can direct agents to monitor prices of products or complete purchases when certain conditions are met.
Robinhood touts the tools as a way to reduce the time customers spend researching investments or manually tracking trades.
The new products mark clear examples of AI-powered financial automation moving from hedge funds and institutional trading desks to mainstream retail investment apps.
Until now, automated AI trading systems have largely been limited to Wall Street firms with dedicated risk management teams and quantitative trading infrastructure. Robinhood’s move opens up these opportunities to smaller investors using consumer-grade AI tools.
That shift also raises questions about how much control retail users should hand over to autonomous systems, especially in volatile markets.
Robinhood said it designed the products with multiple bumpers. AI agents operate through separate trading accounts with access limited to only the funds allocated by clients. Users receive notifications when trades occur and can disable agents immediately.
The company also added expense controls and optional manual approvals for AI-powered purchases.
Initially, Agentic Trading will only support stock trading while it remains in beta. Robinhood said support for options, crypto and futures trading is planned later.
HOOD shares rose 1.5% to $75.20 during the US morning session on Wednesday following the announcement.
