Two Trump-branded ventures aimed at retail buyers are both in difficult positions months after their debuts, though for different reasons.
Roughly 600,000 buyers have paid $100 deposits for the gold-colored Trump Mobile T1 phone since its initial announcement, putting about $60 million into a venture that hasn’t delivered a single confirmed device by May 2026, as of May 2026. Moneywise.
Deposits were paid to Trump Mobile’s registered company T1 Mobile LLC, which uses a limited liability agreement from DTTM Operations, LLC – the company that manages intellectual property, trademarks and likenesses on merchandise associated with US President Donald Trump.
Wow, the Gold Trump phones that 590,000 people paid a $100 deposit on still haven’t been delivered after being told they would be in September, so NBC who bought one tried calling the company and there is no phone number, just an email. They asked if they could get a refund and were told NO!😂 pic.twitter.com/EucWcjyorm
— Suzie rizzio (@Suzierizzo1) 26 November 2025
The promised delivery dates have dropped from late summer 2025 to November, then to December and finally to the first quarter of 2026, before being removed from the website entirely.
According to IBTimes reporting, the company updated its terms of service in April to clarify that deposits represent a “contingent option” to buy the device if the company chooses to sell it, removing any binding contract. (CoinDesk has not independently reviewed the previous version of the Terms.)
Trump Mobile did not respond to an emailed request for comment as of publication time.
TRUMP memecoin, a separately structured venture, has had its own troubled run. Launched in January 2025 at $1.21, the token zoomed to $73 within 48 hours as retail speculators piled in around the inauguration, and has spent the 16 months since grinding lower.
TRUMP traded at $2.45 on Monday, down about 97% from its peak and 82% on the year, CoinGecko data shows. Chainalysis estimated retail investors in TRUMP have collectively lost about $2 billion since the introduction.
TRUMP launched with 80% of the supply held by Trump-affiliated entities CIC Digital and Fight Fight Fight, with these tokens slated to unlock a value of approximately $500,000 per token. day (at current prices) to mid-2028. The schedule was revealed as part of the token’s launch terms, but has produced sustained supply on the sell side during a period of declining buyer interest.
TRUMP’s daily DEX trading volume has fallen from a Jan. 20, 2025 peak of nearly $7 billion across about 400,000 traders to about $16 million across just 4,200 traders on May 5, 2026, per Dune Analytics data tracked by user @seoul.
That’s a 99% drop in both daily revenue and unique daily attendees. The average trade size has fallen from about $2,700 to $260 over the same period, suggesting that the remaining buyers are smaller retail accounts rather than the larger speculators who drove the original launch.
The proportion of TRUMP holders with more than $1,000 in the token has collapsed from around 19% at launch to around 2% today, meaning almost every remaining wallet now holds less than $1,000 in TRUMP. The token has effectively settled into a long tail of small bag holders with no large position holders left to drive meaningful price action.
For TRUMP holders, the onchain math suggests that a return to launch period valuations is becoming increasingly unlikely. At current prices, the remaining insider token unlocks represent more than $2.5 billion in potential supply overhang.
Absorbing that supply would require a demand event larger than anything the token has seen since launch, with the token down 13.6% over the past 30 days and around 0.1% on the day.
A dinner hosted by Trump for the top 220 token holders at his Virginia golf club in May 2025 produced a rally that petered out within weeks. Tron founder Justin Sun pledged $100 million in TRUMP purchases ahead of the July 2025 unlock, with the token continuing to slide lower in the months that followed.
A separate Mar-a-Lago Crypto & Business Conference on April 25, 2026, limited to the top 297 TRUMP token holders with VIP access for the top 29, drew a letter from Senators Warren, Adam Schiff (Democrat, California) and Richard Blumenthal (Democrat, Connecticut) requesting documents about the president’s role in promoting the event.
While Trump tokens and the mobile ventures have different structures and mechanisms, they debuted on the back of front-loaded political enthusiasm and have struggled in the months since to translate initial momentum into either delivered product or sustained price support.
