Dutch cosmetic powerhouse Rituals confirms breach and stolen data from ‘My Rituals’ member database


  • Rituals confirmed a cyber attack in April that exposed customer data from its “My Rituals” membership program.
  • Stolen information includes names, contact details, dates of birth and addresses, although passwords and payment data were not accessed.
  • The company launched a forensic investigation, notified affected users and reported the incident to authorities with no evidence of public leaks so far.

Global cosmetics powerhouse Rituals suffered a cyber attack in which it lost personally identifiable data (PII) belonging to its customers.

In a security notice published on its website, Rituals said it identified an unauthorized download of a portion of its members’ data. The attack, which took place in April this year, was stopped as soon as the company noticed it, it said, without giving a more precise timeline of events.

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