King Charles, who is currently in the US on a historic four-day visit, has made a smart decision for his charity days after Prince Harry’s video message.
The 77-year-old monarch named a beauty mogul with a net worth of £350 million as a global ambassador for his organization amid Meghan Markle’s efforts to revive her brand empire with husband Harry.
The British king’s move seems to be a clear message that he will leave no stone unturned to achieve his mission.
Charlotte Tilbury has eagerly accepted the role of global ambassador for The King’s Trust as the youth charity marks half a century since its foundation.
The 53-year-old beauty mogul, who previously held the position of corporate ambassador for the organisation, will also serve as co-chair of The King’s Trust Global Gala.
Alison Brittain, Chair of The King’s Trust Group, welcomed the appointment.
The fundraising event will take place in New York on Wednesday as part of the anniversary celebrations.
The trust believes her expanded international position “reflects her ongoing commitment to championing young people and entrepreneurship globally” and will help promote “greater access to the skills, confidence and opportunities young people need to thrive.”
Some of Harry Meghan’s critics see the move as a fresh blow to Meghan Markle and Harry, who are also busy promoting their brands by strengthening their connections in the world of showbiz.
On his new appointment, Tilbury expressed his gratitude, saying: “It is an honor to build on my role by becoming a global ambassador and co-chair of the global gala at such a pivotal time in the trust’s history.”
The announcement comes just days after Harry’s video message saying: “It’s amazing to see how HALO is using modern technologies to speed up the process of demining. The improvements and ability to clear landmines faster is extraordinary.”
The Duke of Sussex joined HALO for a demonstration of the latest demining innovations in Ukraine.
