WWE’s Nikki Bella Named Chief Margarita Officer for Madam Paleta Tequila

WWE Hall of Famer Nikki Bella enhanced her already impressive portfolio Thursday when she was announced as an investor and Chief Margarita Officer for Madam Paleta Tequila.

Bella, whose real name is Stephanie Garcia-Colace, explained to Pakinomist Digital that she was looking to invest in a tequila brand that shared her core values ​​and reflected every part of who she was as a person. Madam Paleta turned out to be the tag team partner she was looking for in the spirits world.

“The coolest title ever, which I wanted, took me two decades to earn—drinking a lot of tequila. So I’m not only the face of Madam Paleta, but I’ve also invested in this company. I’ve been looking to be a part of a tequila company for a very long time, and naturally I’ve been drinking tequila all the time, especially on my reality shows as a wino, but she’s known as all lean, spicy margaritas,” she said. “So that’s why it’s a title that’s very well-deserved. It’s been amazing to finally find a brand that I’ve connected with. When you have a platform, and I’ve built my platform, and I’ve built myself as an entrepreneur, because I have that authentic connection with my fan base, and they know that I’m only going to promote things that I really believe in, and it’s come to so many companies that I’ve won ‘it, don’t buy it, don’t believe it.’

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“When Madam Paleta came along, one, I know how important it is, especially at my age, to have 100% blue agave. Us in our 40s, we get hangovers pretty quickly. So everything I drink, I think, is it pure? It has to be pure because I’m going to have a few. And not only that, I really love the company, I love that I can root for my women. that I believe in. My father, my stepsister and my half-siblings, they all still live in Mexico, and that’s been the part of me where I really wanted to place myself in. This checked all my boxes, and you know, I’m very female empowerment, but when I saw the opportunity to be part of a business that I can help grow, it was like, I could taste this, and then I could taste it, “Ok it’s always like the last check, I can’t sell stuff if I don’t drink it.”

The professional wrestling legend said that because she built her brand based on the connections she shares with her fan base, as well as being her authentic self, she wanted to invest in a company that also shared those values.

She told Pakinomist Digital that when she started entrepreneurship, she wanted to invest in companies that shared the same morals that she had in her own life.

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“My brand, I’m self-made and I’ve built my brand through WWE and it’s all based on connections, authenticity, and that’s something that I’ve always taken very seriously. Brie (Bella) and I talk about this all the time, that’s why we know where we are today, because our fans know they can connect with us and that our foundation is true — we said our foundation is true.” “And we’ve just never been the types, and I’m sure it kills our team at times because we’ll say no to like big brand deals, but if I don’t believe in what they’re doing behind the scenes, I can’t be a part of it. I don’t want to be a part of it. I’ve always felt that you’re really going to be the best entrepreneur if the morals that you have, to what you have in life and how you grow in what we have in life. such a massive platform and not just nationally but globally and that’s because we’ve stuck to them.

Nikki Bella will return to Monday Night RAW at the PHX Arena in Phoenix, Arizona on June 9, 2025. (Craig Ambrosio/WWE)

“Our fans know that all I want to sell them is like, ‘Well, she’s never steered us wrong before, and we know what she’s saying is true.’ Even today, I think it’s very important because you can collaborate with a brand that can destroy the band you’ve built for two decades in a second. It’s not like you just jump in and say yes pretty quickly. There is so much we do behind the scenes to ensure. And when I was like wow, this company is incredible, the people are incredible and they’re honest about everything, it’s a game-changer when you’re looking at brands to work with.”

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Madam Paleta was the first flavored tequila to win “Best in Class” at the San Francisco World Spirits Competition and hoped to redefine how tequila fans enjoy the drink.

Nikki Bella emphasized that a margarita, with Madam Paleta of course, is best when drinking with friends.

“Tequila is a top for me, and it’s like party time. I feel like it’s when I’m with my girlfriends and the sun is out and we want thin margins, or when we’re at the pool, or when we’re at a festival. Also, for me, that’s how I became a big tequila connoisseur. On a night of heavy drinking, I want to drink a bottle because I want to drink a bottle. The next day,” she told Pakinomist Digital. “It’s just inevitable with wine. But I know I can have about five margaritas, especially if it’s clean. That’s what started me really looking at pure tequila, because look, anything we have a lot of, of course, we’re going to hurt the next day — it’s just alcohol. But tequila always, that’s when I know it’s fun, going in Vegas, or we’re having fun, going in Vegas. WrestleMania week, and we’re exhausted with our greetings and now we’re going to dinner, it’s like I’m going to stop and get a tequila drink because I need to wake up and I need that fun spark.

Nikki Bella addresses the crowd during SmackDown at the Mortgage Matchup Center in Phoenix, Arizona on March 13, 2026. (Bradlee Rutledge/WWE)

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“To me, tequila is like, throw away the Red Bull, get yourself a good tequila drink, at least you’re better for your body. It gives you that quick boost. What’s nice about our tequila, let’s just say you’re at home and you’re ready and you need something quick – just pour it over ice. And, I’m not a big shot-taker, so I don’t think they can take a shot. this first time, and I put ice in a cup because I just wanted to taste it, oh my god, it’s really good, I mean, I’m still not a shot-taker, but it’s really good. moments.”