- Streaming giant Netflix has revealed that 300 movies and shows will use generative artificial intelligence by 2026
- The news was shared in a shareholder letter, obtained by the website Kotaku
- Generative AI was used to “enhance crowds, historical fight sequences, and world-building establishing shots.”
Netflix recently admitted to using AI tools in a large number of its movies and shows, with the shocking announcement delivered in its July 16 shareholder letter.
According to Kotaku, which received the shareholder letter, Netflix says AI is now fully integrated into many different projects and is used from the concept stage through pre-visualization, filming and post-production.
They also revealed that generative AI was mostly used in post-production across the 300 shows and movies that used it in 2026.
“We are increasingly leveraging these tools to deliver higher-quality output faster and at a lower cost than traditional methods,” Netflix said in the shareholder letter. “In some cases, productions would have had to leave out key shots and sequences in the absence of GenAI technology.”
User The American experiment as an example, Netflix added that the use of generative AI tools “enhanced crowds, historical fight sequences and world-building establishing shots.”
It’s not just the top streaming service’s shows that are affected either, as AI is also working its way into the app itself, with Netflix explaining that it will use LLMs and AI to “improve title discovery” and “better understand member preferences.”
First they cancel all my favorite shows, now they use AI
Netflix has made a lot of bad decisions in recent months. Recently, my colleague Rowan Davies criticized the streamer for chasing YouTube content, saying he was concerned that they don’t actually care about the future of their shows and movies.
I’m also inclined to agree since the streaming service has a track record of canceling its shows. Recently, Boroughs was canceled after one season, and this isn’t the first time they’ve left shows early.
They’ve also used an AI-generated voice from the late actor Gene Wilder in a new reality show that our editor Lance Ulanoff said was “too far.”
This, along with the recent AI announcement, has filled me with despair, and I worry that many of my favorite Netflix shows aren’t getting the love they deserve.
This decision will undoubtedly divide fans, but this is the kind of thing that will make me turn away from Netflix and prioritize other streaming services instead. It feels like Netflix is falling in love with its shows and I’m starting to do the same.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews and opinions in your feeds.
