- Anthropic has a new ‘hard question’ ad for Claude and AI
- Reactions to the short clip have been mixed
- OpenAI CEO Sam Altman says the ad feels like satire
Anthropic has a new ad out for its Claude AI chatbot, and it ties into its Hard Questions project — an effort to highlight some of the key concerns and hopes people have about the future of AI. Will it take my job? Could it lead to new scientific discoveries? Why is there a new data center in my neighborhood?
You can watch the short film below, which features voices “from real people” Anthropic has spoken to. Alongside images of burning buildings, lab researchers and racks and racks of hard drives, we have thoughts on whether AI can be trusted and how it might affect society, education and what it means to be human.
Look at
Anthropic has boldly left comments on the video turned on, and it’s fair to say there’s a mix of opinions: various posters have branded the clip “dystopian marketing slop”, a sign of “dark times” and “pretty horrifying”. One commenter points out that the final “keep thinking” tagline is an odd choice for a technology that generally makes us think less.
There are also plenty of positive opinions, with some calling the ad “profoundly beautiful”, “good” and “thought-provoking” and even “the greatest ad I’ve ever seen” in one instance. Quite a few YouTubers in the comments are simply asking for more access to the latest Claude Fable AI model.
Questions and answers
i thought it was satire, kept looking for the handle to spell c1audeai or something https://t.co/4AVBA93Z2714 July 2026
The ad has even caught the attention of Sam Altman, CEO of anthropic rival OpenAI. His response to the clip was to say he “thought this was satire”, although it’s worth bearing in mind that he’s not the most neutral of observers. Anthropic CEO Dario Amodei was previously vice president of research at OpenAI.
What we can say for sure about the ad is that it addresses many of the issues that are in the public conversation right now when it comes to AI technology. Anthropic has also launched a Hard Questions web portal where you can listen to some of the conversations the company has had with people across the US.
Topics covered include the use of AI in medical diagnosis, safeguards around misuse of AI, the resources needed to run data centers, how technology can affect our critical thinking skills and creativity, what jobs may eventually be replaced by AI, and what it will be like for children to grow up with AI.
Obviously, this debate will go on and on for years to come, but it feels like the tension between the hype and the backlash surrounding AI has never been greater. Big AI companies like Anthropic will have to work hard to keep users and governments on side as the technology becomes even more powerful and widespread.
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