Sony Pictures has released a new trailer for Spider-Man: Brand New Dayand if the previous one that set a billion view record is anything to go by, the internet is in for a very busy day.
Tom Holland returns as Peter Parker in the film, directed by Destin Daniel Cretton and set to open in theaters on July 31.
The new recordings are retrieved four years after the events of Spider-Man: No Way Homewhere Peter lives alone in a New York that has forgotten he exists.
After erasing himself from the memories of everyone around him, he has thrown himself full-time into life Spider Man, but the trailer makes it clear that dedication comes at a price.
A “surprising physical development” threatens his existence, even as a powerful new threat emerges from a strange pattern of crimes across the city.
There’s also an emotional gut punch for Parker fans.
Footage shown at CinemaCon revealed Zendaya’s MJ with a new love interest and Peter’s reaction when he realizes she’s moved on.
The returning cast alongside Holland and Zendaya include Jacob Batalon, Mark Ruffalo, Jon Bernthal and Michael Mando, with newcomers Sadie Sink, Tramell Tillman, Liza Colon-Zayas and Marvin Jones II joining the franchise.
The screenplay is by Chris McKenna and Erik Sommers, with Amy Pascal and Kevin Feige producing.
The anticipation surrounding the film has already yielded some staggering numbers.
The previous trailer, which was released on March 17, became the first movie trailer in history to cross one billion views, achieving this milestone in just four days.
Within the first 24 hours alone, it had been viewed more than 718 million times.
Sony chairman Tom Rothman was characteristically bullish at CinemaCon.
“It’s as big as anything we’ve ever done, and yet it feels like nothing we’ve ever done,” he said.
“And Tom Holland has, and I can say that because I’ve seen the movie in his finest performance.”
Spider-Man: Brand New Day opens in theaters on July 31.
