- Take-Two Interactive CEO Strauss Zelnick says Grand Theft Auto 6 marketing campaign will begin soon
- He previously said the main marketing campaign would begin around summer
- The next Take-Two earnings call is set for May 21
Rockstar Games’ silence on Grand Theft Auto 6 has left gamers worried that it could face yet another delay, but a recent development suggests that the November 19, 2026 launch date is locked in.
In an interview with Variety, cited in a new Game File report, Take-Two Interactive CEO Strauss Zelnick gave an update on GTA 6‘s planned marketing plan, stating that it is coming ‘soon’. That said, he declined to give a specific date.
This comes after Zelnick previously stated that marketing will begin around the summer. The CEO also expressed confidence that Rockstar Games would have no more delays in the pipeline, stating, “We’re not spending money on marketing until we’re pretty close to release.”
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Summer is now fast approaching, so it’s safe for fans to predict that either a new trailer or a major update from Rockstar will arrive at the end of May to kick-start the marketing wave for arguably the most anticipated game of all time, so far.
If marketing begins without the dreaded delay message, hinting at it may be enough GTA 6 will actually launch on November 19, 2026, given Zelnick’s statement insinuating that launch dates are locked in once the primary marketing campaign begins.
If so, it’s now a waiting game to see if Rockstar is confident enough to stick with its current November date, and with Take-Two’s next earnings call set for May 21st, updates are certainly imminent. In particular, the earnings call is within the same time period GTA 6 was originally set to launch in (May 26th), so it wouldn’t be a huge surprise to see Rockstar use this time as the beginning of marketing.
Most importantly, the coming months should be exciting for gamers, with the Summer Game Fest in June offering several new game announcements and possibly something fresh GTA 6.
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