John Cena sheds more light on the big WWE Backlash announcement

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John Cena is set to appear at his second consecutive WWE premium live event when he takes on Backlash on Saturday night in Tampa, Florida.

Cena’s in-ring career ended in December when he lost to Gunther at Saturday Night’s Main Event. He was announced as the host of WrestleMania 42 and appeared in Las Vegas to announce the attendance, welcome Bianca Belair for her pregnancy reveal and had a segment with Danhausen, The Miz and Kit Wilson.

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Danhausen and John Cena celebrate during WrestleMania 42: Night 2 at Allegiant Stadium in Las Vegas, Nev., on April 19, 2026. (Andrew Timms/WWE)

In the lead-up to Backlash, Cena has been teasing a “bigger announcement” and did so again on Thursday.

“In just a few days I have a big announcement inside this building that is going to shock the very foundation of WWE, from its fans to its superstars, its champions down to its rookies,” he said in a video posted on his X account. “I am so grateful that Tampa is allowing me to make this announcement.”

It’s unclear what Cena’s WWE Universe-shaking announcement will be about. The company has been teasing a new feature for fans called Club WWE for the past few months.

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Cody Rhodes and CM Punk present John Cena for the Undisputed WWE Championship and World Heavyweight Championship during Saturday Night’s Main Event at Capital One Arena in Washington, DC on December 13, 2025. (Rich Freeda/WWE)

WWE announced the launch of Club WWE in April. A gold membership would allow fans to get exclusive 24-hour access to advance ticket sales, a members-only WWE store, bonus WWE content, a community forum, rewards system and a welcome back to founding members.

“Our fans are the heartbeat of WWE and everything we do starts with them,” Cena said in an April press release. “Club WWE is about bringing that connection to life in a bigger way – through exclusive access, unique experiences and a true sense of community. It’s a premier destination built to reward passion and give our most dedicated fans a meaningful way to engage with WWE year-round.”