Nearly 7000 Amazon Prime Day Scam Domains Have Been Registered Ahead of the Big Sale – Here’s How to Shop Safely This Amazon Prime Day

Check Point Research Warns Prime Day (June 23-26, 2026) Fuels Increase in Amazon-Themed Malicious Domains
6,843 domains registered December-May; nearly 10% marked malicious/suspicious, with June showing 1 in 13 domains risky
Shoppers are encouraged to avoid Google searches for Amazon, verify URLs and treat “too good to be true” deals with caution

Thousands of new domains were registered in the weeks and months leading up to Amazon Prime Day, most of which are malicious and created to steal consumer data and possibly money. This is according to a new report from Check Point Research (CPR), with the security outfit warning that Prime Day is the perfect storm for any cybercriminal.

Amazon’s Prime Day is set to take place between June 23 and 26, 2026. During these four days, thousands of retailers in 25 countries will offer great deals on their goods and services, creating one of the biggest retail events on the planet. Therefore, they will also create one of the largest cyber attack events on the planet:

“Major retail moments bring together the three ingredients attackers exploit most: a globally trusted brand, time-limited urgency and massive purchase intent at scale,” CPR warns, adding that phishing emails, fake websites, fraudulent offers and account takeover attempts all increase during this period.

How to defend against Prime Day scams

For events like this, villains prepare months in advance. CPR found that between December 2025 and May 2026, 6,843 new Amazon-themed domains were registered worldwide, most of which were created in April (1,446). May 2026 added another 1,267 domains.

Obviously, not all of them will be malicious, but the CPR said that almost one in ten (9.2%) were already classified as either malicious or suspicious, and in the first week of June, one in thirteen were labeled as such.

“This pattern reflects a broader build-up of malicious infrastructure prior to the event, with multiple Amazon-themed domains designed to exploit brand trust, urgency and high purchase intent at scale,” the researchers warned.

To be safe this Amazon Prime Day, always double-check the site you visit, always go to Amazon’s legitimate domain (instead of relying on Google search results, and remember – if something sounds too good to be true, it most likely is.