- VMO2 launches O2 Business brand following Daisy Group merger
- O2 Business wants to help companies simplify technology in a world of complexity
- Lower costs, higher productivity and better business scaling are promised to customers
Following the merger of Virgin Media O2 Business and Daisy Group, O2 Daisy has become O2 Business in an effort to simplify branding across the business.
Despite the rebrand, O2 Business remains committed to simplifying technology, connectivity and communications for organizations across the UK to help them grow in an increasingly connected world.
This simplification comes at an important time, when two out of three companies say that technical decisions are becoming even more difficult.
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O2 Business wants to make your tech stack easier to navigate
Currently, around half (49%) believe their technology setup is overly complex, and three in four (76%) executives even say they face more personal pressure to get business technology right.
“Most businesses don’t feel short on technology – they feel weighed down by it,” said O2 Business CEO Jo Bertram. “Too many systems, too many suppliers and too much time spent trying to make everything fit together.”
For O2 Business, the company sees higher operating costs, slowed growth and pressure on managers’ time as some of the worst impacts from complex technology stacks, noting that simplifying them can help reduce costs, increase productivity and help businesses scale more efficiently.
Some of the areas that O2 Business promises to help with include simplifying product selection, streamlining onboarding and improving consistency.
O2 Business chairman Matthew Riley recognized the role that businesses, including SMBs, play in the UK economy. “Simplifying that landscape is not just a technical challenge — it’s a commercial opportunity,” he said. Riley was the founder of Daisy Group, which primarily targeted SMBs with connectivity, communications and IT services, before it was acquired by VMO2.
And as for the re-brand, the new name serves to make it clearer for businesses to know where to turn when they need help with the above.
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