Samsung has revealed its 2026 Micro RGB TV price – and it’s a big surprise compared to its LG OLED and Hisense rivals

Undercuts the LG G6 and Hisense UR9
Flagship R95H from $3,199 / 65 inch
R85H from $1,599 / 55 inch

Samsung has announced the US prices for its 2026 Micro RGB TVs, the R95H and R85H, and they’re priced aggressively: the R85H starts at $1,599.99 for the 55-inch model, and the R95H is $3,199.99 for the 65-inch.

The latter model comes in cheaper than the LG G6, which is $3,399.99 for the 65-inch. And it’s also cheaper than the 65-inch Hisense UR9 mini LED TV, which currently retails for $3,499.99.

In addition to the R95H and R85H models, Samsung also carries across the giant 115-inch MR95F from late last year. Don’t expect a price cut on it, though: it’s $29,999.99.

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A new AI feature called AI Soccer Mode Pro can make Samsung’s Micro RGB TV the perfect companion for the World Cup. (Image credit: Samsung)

What are the prices of the Samsung R95H and R85H TVs?

The suggested retail prices for Samsung’s Micro RGB TV are:

Samsung R95H

85” R95H: $6,499.99
75” R95H: $4,499.99
65” R95H: $3,199.99

Samsung R85H

85” R85H: $3,999.99
75” R85H: $2,799.99
65” R85H: $2,099.99
55” R85H: $1,599.99

The new TVs promise 100% coverage of the BT.2020 color gamut and feature Samsung’s anti-glare technology so you can still enjoy them in brightly lit rooms. They are powered by the company’s Micro RGB AI Engine Pro, developed specifically for the Micro RGB series, and also feature Micro RGB Color Booster Pro, Micro RGB HDR Pro and AI Motion Enhancer Pro. The R95H models have Motion Xcelerator 165Hz for gaming and the R85H models have the same feature with a 144Hz refresh rate.

In terms of sound, you’ll hear Dolby Atmos with object tracking sound and Samsung Q-Symphony integration with up to five external Samsung audio devices. OS is One UI Tizen, including Samsung TV Plus and Samsung Gaming Hub.

The R95H is Wireless One Connect Ready, so you can choose between wired, wireless or a mix of input types, and both series support Samsung’s Slim Fit wall mount for a flush fit. The inevitable AI gives you Samsung’s own Bixby plus Microsoft Copilot and Perplexity, and there are two new AI enhancements: AI Soccer Mode Pro and AI Sound Controller Pro. The former boosts the colors of the players’ shirts and the grass on the pitch, while the latter allows you to adjust individual audio elements, such as the noise of a crowd or the in-game commentary, making them perfect candidates for watching the World Cup.

The new models are launching now on Samsung.com and at retailers including Best Buy, with a 100-inch model joining the lineup later this year.

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