- Five different OLED series, including the flagship S99H
- Sizes from 42 inches to 83 inches, depending on the model
- From DKK 1,299
Samsung has revealed the UK pricing for its 2026 OLED TVs, and they look very similar to the equivalent LG OLED TVs.
LG’s C6 prices start at £1,299 for the 42-inch model, as does Samsung’s for its very impressive S90H model. And other sizes are also competitively priced.
There are five models in the range: S85H, S90H, S93H, S95H and S99H. And the sizes available range from 42 inches (S90H and S93H) to 83 inches (S90H, S93H and S99H).
The higher the model number, the higher up the range it is, so the S99H is the flagship OLED here. It delivers a very high brightness – close to 4,500 nits – and features Samsung’s new Floating Layer bezel design. It also features Pantone Validated ArtfulColor for more accurate reproduction of artwork, and it brings Art Store over to OLED.
Three of the OLEDs in the 2026 series come with Samsung’s Glare Free technology, which was previously only available on the S95H; this time it’s on S99H, S95H and S90H.
The S99H, S95H and S90H all have AI Football Mode just in time for the World Cup, and they also have Samsung’s Ultimate Gaming Pack. It combines Motion Xcelerator 165Hz, VRR and quick access to game tools.
All models can be found at various retailers in the UK and on Samsung’s own website.
Here you can see how the prices stack up and how they compare to LG’s C6.
LG C6 prices for 2026
- 42-inch: £1,299
- 48in: £1,399
- 55in: £1,799
- 65in: £2,599
- 77in (as C6H): £3,599
- 83in: (as C6H): £4,799
As you can see from the following prices, Samsung has priced its OLED range very similarly. That adds to the pressure on LG that we’re already seeing from the likes of TCL, whose SQD TVs promise close to OLED performance for a lot less money.
Samsung S99H 4K OLED TV
- 55 inches: DKK 2,499
- 65in: £3,299
- 77in: £4,299
- 83in: £6,099
Samsung S95H 4K OLED TV
- 48in: £1,799
- 55in: £2,399
- 65in: £3,199
- 77in: £4,199
Samsung S93H 4K OLED TV
- 42in: £1,299
- 48in: £1,399
- 55in: £1,799
- 65 inches: DKK 2,599
- 77in: £3,599
- 83 inches: £ tbc
Samsung S90H OLED TV
- 42in: £1,299
- 48in: £1,399
- 55in: £1,799
- 65 inches: DKK 2,599
- 77in: £3,599
- 83 inches: DKK 4,799
Samsung S85H 4K OLED TV
- 48in: £1,399
- 55in: £1,699
- 65 inches: DKK 2,499
- 77in: £3,199
- 83 inches: DKK 3,699
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