- Take-Two CEO Strauss Zelnick says he is “terrified” by Grand Theft Auto 6‘s publication
- He says Take-Two is focused on delivering “the most spectacular piece of entertainment on earth in history”
- He also jokes that a lot of people will call in sick to work when the game launches
Take-Two CEO Strauss Zelnick has discussed the highly anticipated release of Grand Theft Auto 6 and admitted he is “terrified”.
At the iiCon conference for video game executives this week (via IGN), Zelnick spoke at length about GTA 6‘s upcoming launch later this year and addressed the ongoing speculation surrounding the game’s price.
GTA 6 is possibly the most anticipated game of all time, so there’s no doubt that the release period is going to be massive. But while fans are excited, Zelnick admitted he is “terrified” by the question of how to measure the success of GTA 6.
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GTA 5which launched back in 2013, has now sold more than 215 million copies by May 2025. In February 2025, the milestone was 210 million units, meaning the game sold another five million copies over three months. That’s an absurd amount of copies for a 10 year old game.
rockstar 2018 hit, Red Dead Redemption 2also sold over 79 million units by November 2025, making it the fourth best-selling game of all time.
GTA 6 have some big shoes to fill. But for now, Take-Two and Rockstar Games are focused on delivering one of the best games ever.
“What we’re thinking about is making the most spectacular piece of entertainment on earth in history — and that’s a pretty daunting challenge,” Zelnick said.
“If we do that and if we are of service to our customers, the upside will take care of itself.”
Zelnick then joked that he thinks “a lot of people will be sick on November 19th,” which is when the game launches.
In the same discussion, Zelnick hinted at the price of GTA 6 by suggesting that fans will pay a “reasonable” amount given the quality of the game.
“Consumers pay for the value you give them, and our job is to charge far, far, far less of the value delivery,” Zelnick said.
“How you feel about something you buy is the intersection between the thing itself and what you pay for. Consumers need to feel that the thing itself is great and the price they were charged was fair for what they got.”
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