The RAM crisis has just forced the Framework into a nasty price hike – and Apple’s rumored solution to the memory crunch is to rent Macs to cash-strapped consumers


  • Apple is reportedly planning to lease Mac computers as well as iPhones and other devices to consumers
  • ‘Apple Upgrade’ allows you to pay via a subscription (with financing handled by Klarna) and buy the device at the end if you wish
  • This is apparently Apple’s way of sidestepping the RAM crisis and keeping Mac sales going, as we’re also hearing about scary memory price hikes from the Framework

We’re seeing the continued fallout from the RAM crisis, with Framework outlining plans to deal with massive increases in memory costs, while Apple is rumored to be unveiling a new way to sell you a Mac to cope with ever-increasing sticker prices: it’ll rent you the PC.

Let’s start with Apple’s apparent plan, outlined in a report from Bloomberg, where Mark Gurman tells us that Apple is preparing to launch a device leasing scheme for consumers in partnership with Klarna (on the finance side).

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