‘Trust not keeping pace with technological prowess’: New study finds people are becoming more accepting of artificial intelligence – but don’t want to hand over full control just yet


  • Only 14% of UK consumers say they would trust autonomous AI agents
  • Control, accountability and transparency would help create more trust
  • Companies should also consider upgrading identity and permissions for stronger management

New findings from EY have claimed that three in four (74%) UK consumers have used AI in the past six months, quantifying widespread mainstream adoption – however only 14% said they would feel comfortable relying on fully autonomous, agent-style AI.

With such low confidence, the study shows a growing confidence gap between what AI is actually capable of and what users are comfortable with, implying that capability is no longer AI’s limiting factor.

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