- LinkedIn selected to host Adobe’s AI training for marketing professionals
- Completed course will be displayed on LinkedIn profiles
- Artificial intelligence job postings are up 113% year-over-year
Adobe has teamed up with LinkedIn to launch its new AI Essentials for Marketers training initiative in the hope that marketing professionals can stay up-to-date with the technology and its impact on their roles.
It is designed to focus on real-world workflows specific to this industry, rather than simply offering theoretical knowledge for marketers to translate into their own use cases.
But best of all, the training is made available for free through LinkedIn Learning, with additional content hosted on the Adobe Experience League.
Adobe offers AI training for marketers through LinkedIn
It’s unclear how long the training scheme will last, but Adobe says it’s committed to continually updating the program as artificial intelligence and marketing practices evolve.
In addition to leveraging Adobe’s expertise in creative software, digital marketing and AI tools, the training was also designed around LinkedIn labor market data. The Microsoft-owned platform revealed that the share of marketing job adverts requiring AI skills has increased 113% year-on-year, and AI skills are now the top focus area for marketing professionals.
“AI Essentials for Marketers is about more than mastering new tools; it’s about reimagining what creativity, marketing strategy and customer relationships look like in an AI-driven era,” said Enterprise at Adobe CMO Rachel Thornton, noting that “training and retraining are top of mind for CMOs” in today’s economy.
Content creation, target group targeting, campaign development and data and insight will be among the most important target areas for the training.
And because the training is offered through LinkedIn – an increasingly verifiable platform – completion certificates can be added directly to profiles.
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