Salesforce has set out its continued support for the UK as a key market for both embracing current AI tools as well as developing new and exciting services and businesses.
At its Salesforce World Tour London event, the company’s president UKI, Zahra Bahrololoumi, noted how the company was looking to play a key role in the increasingly mainstream Agentic Enterprise.
Top of mind was the company’s new “Headless 360” platform, which will allow users to access all their Salesforce data from various apps or a terminal, potentially opening up huge improvements in productivity and efficiency.
“A very decisive moment”
“We are at a very defining moment – every business, every industry – AI is transforming our lives – but how do we harness that power?” Bahrololoumi stated in the opening keynote at the Salesforce World Tour London, “agent AI does not only benefit commercial enterprises, it can also elevate citizen services – from policing to food and transport, to health and welfare – our efforts show that when we do it well in the word, we can actually do it very well.”
“We’re redefining CRM again with Customer 360 – it makes your organizations truly customer-centric…(and) this transformational AI is ushering in a whole new chapter,” added Bahrololoumi, “agentic AI is everywhere, it’s in every experience, every industry, every business – it’s not just about efficiency, it’s about fundamentally changing what’s possible for the business.”
Bahrololoumi outlined Salesforce’s “incredibly bold” vision for the UK, which includes a $6 billion investment committed to the country through 2030, and its role in supporting the UK government’s goal of training 10 million UK workers by 2030.
“The UK … is such a vibrant AI market,” she added in a later media Q&A session, outlining how Salesforce is “really committed” to educating businesses and partner ecosystems across the country.
“When we’re talking to customers (about AI), we’ve gone beyond the pilot stage — we’re now seeing incredible scale,” she said, “agents working hand-in-hand with humans at the right time … and we know that the ones that scale are the ones that have been intentional about orchestrating and organizing their data.”
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