Meghan Markle’s lifestyle brand As Ever is attracting renewed attention after new figures revealed the volume of its online traffic since the start of the year.
According to data reported by NewsweekThe Duchess of Sussex’s venture has attracted just under 400,000 visitors to her website in recent months.
While the figure has sparked debate online, a source close to the brand described the early performance as a strong foundation for a growing startup.
“It’s expected to double in size this year. Either way, for any startup, you can’t deny it’s anything but a success,” the source said.
“People are obsessed with wanting her to fail. The comments are clouded by their own prejudices and a need to perpetuate a narrative that her business is a failure.”
The comments come amid a wider debate which reportedly has stock levels of around 650,000 units of the product.
These figures were said to have been revealed due to a technical issue on the brand’s website, while official sales data has not been released.
Meghan launched the brand in 2025, the same year as her Netflix series With love, Meghan debuted, marking a significant expansion of her lifestyle and media portfolio.
Documents filed with the Australian Government’s Intellectual Property Office in September 2024 and approved the following year show 12 trademark categories registered under the brand name.
