The PUBG director hopes that developers can learn from the failure of games like Concord

PUBG: Battlegrounds director Taeseok Jang has spoken about live-service failures as Concord
He argued that “it’s really hard to succeed every time” when making such games
He also revealed that he views such failures as a learning opportunity

PUBG: Battlegrounds director Taeseok Jang has said that the recent high-profile failure of the live service game as Concord and Highguard are disappointing, but he sees them as a learning opportunity for developers.

Speaking to GamesRadar+, Jang said that “it’s really hard to succeed every time” when making new games. He continued: “I try to put myself in their positions and try to think, ‘oh, what could I have done better in that situation?’

He explained that ultimately the goal is to “try to learn from it” and avoid the same mistakes.

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Sony’s online shooter Concord launched for PlayStation 5 and PC back on August 23, 2024. It only managed to attract just under 700 players on its launch day on Steam, according to SteamDB data. That’s an almost unimaginably poor result for a major game that would indicate disastrously low sales, even when you factor in potential copies moved to consoles.

The game shut down just two weeks after launch, with the servers going offline for good and retailers refunding those who purchased the game.

Although it is less dramatic, it is a free to play hero shooter Highguard was a similar flop. It was released for PS5, Xbox Series X and Series S and PC on January 26, 2026, and despite some decent initial player numbers, the game lost its audience within a few weeks and was taken offline at the start of March.

Despite Jang’s words, developer PUBG Corporation has had some similar failures of its own. Back in February it was launched PUBG: Blindspota top-down PUBG spin-off that only lasted a few months before ending its service.