- The CEO of Gucci’s parent company has said the brand is likely to launch smart glasses next year
- These will reportedly be made in collaboration with Google, which likely means they’ll run Android XR
- Nothing else is known about them, but they are certainly extremely expensive
The world may soon be flooded with smart glasses, as not only companies like Google, Samsung, Xreal and Meta have some on the way pretty soon – along with Apple, probably – but now it looks like Gucci is too.
This is according to Luca de Meo, CEO of Gucci owner Kering, speaking to Pakinomist, specifically saying they will be released “probably next year, 2027.”
The smart glasses will be made in collaboration with Google, so they will presumably run Android XR – an operating system that is so far only available on the Samsung Galaxy XR headset, but which will also be used by smart glasses including the Xreal Project Aura, Samsung Galaxy Glasses and some unnamed Google specifications.
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Not the first, but not far behind
Some of these will probably land this year, so Gucci won’t be first out of the gate, but it probably won’t be far behind, with de Meo explaining that the brand plans to scale up its eyewear division to help rebuild the Gucci brand, which has struggled a bit in recent years.
We don’t really know anything about these smart glasses yet, but they are sure to be extremely expensive. Even fancy specs that aren’t made by luxury brands are likely to come with a hefty price tag, so Gucci-branded ones may essentially be out of reach for many.
Still, their specs are unlikely to be better than smart glasses with Google or Samsung branding – instead, you’re paying for the name and perhaps the specific design or materials. So if Gucci is out of your price range, you probably won’t be missing out on too much.
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